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Privacy Policy

Who we are

 Lifeguarded Limited is authorised and regulated by the Financial Conduct Authority. We operate in the United Kingdom only.

What information we collect and how

The information that we collect via this website may include:-

  • Any personal details that you type in and submit such as your name, address, e-mail address, date of birth, lifestyle and other information.
  • Data that allows us to remember you, any interests that you have recorded and how you use this website. This saves you from re-keying information when you return to the site and allows us to arrange our website content to match your preferred interests.
  • Your IP address (this is your computer's, smart-phone’s or tablet’s individual identification number for internet connection) that is automatically logged by our web server. This is used to note your interest in our website.
  • Your preferences and use of e-mail updates that are recorded by e-mails we send you (only if you have selected to receive e-mail updates).

What we do with your information

Your information may be used for the purposes of providing life insurance quotes and policies offered by the insurers, their associated companies, by reinsurers and by ourselves. It may be disclosed to regulatory bodies for the purposes of monitoring and/or enforcing the insurer's or broker’s compliance with any regulatory rules/codes.

Your information may also be used for offering renewal, research and statistical purposes and crime prevention. We will ensure that anyone to whom we pass your information agrees to treat your information with the same level of protection as if we were dealing with it.

If you give us information about another person, in doing so you confirm that they have given you permission to provide it to us to be able to process their personal data (including any sensitive personal data) and also that you have told them who we are and what we will use their data for, as set out in this notice.

In the case of personal data, with limited exceptions, you have the right to rectify information held about you.


Lifeguarded Limited may use your information to keep you informed by post, telephone, e-mail, text messaging or other electronic means, about insurance and financial products and services which may be of interest to you. Your information may also be disclosed and used for these purposes after your policy has lapsed. By providing us with your contact details, you consent to being contacted for these purposes. At that time, we will provide you with a means of opting-out and in addition, you can contact us at any time to have your details removed from lists used by us for direct marketing purposes.

Your rights

You can ask us to update or remove your personal information by e-mail or by writing where you negotiated or concluded the sale of your particular insurance product or service.

You also have the right to request a copy of all the personal information we hold about you. To do this, simply write to us at the following address:

The Data Protection Officer
Lifeguarded Limited
Suite V
Sovereign House

We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

Information security

You should also be aware that communications over the internet, such as e-mails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered - this is the nature of the internet. Lifeguarded Limited cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

Lifeguarded Limited
Suite V
Sovereign House
Tel: 0161 470 4820